NielsenIQ Content Strategy & Thought Leadership

I supported development and implementation of the enterprise content strategy for the NIQ BASES global thought leadership team, including crafting content themes, messaging frameworks, customer journeys and an editorial calendar. I also wrote high-impact content assets, including articles, long-form reports, webinars, social media content and podcast scripts.

Top-performing campaigns included Data Quality Best Practices (an article series with over 4K views), Pricing & Inflation Trends (191 report downloads) and a BASES Masterclass webinar series (1,300 webinar registrations).

Sample of Published Articles:

The Innovator’s Guide to Generative AI

Generative AI: The bridge to breakthrough innovations?

The CPG Innovator’s Guide to Vitality

Unpacking Eco Excellence: How sustainable packaging influences consumers

Is the Price (Pack Architecture) Right? The art and science of portfolio optimization

Right Brand, Right Pack, Right Price: Meeting consumer needs along the value spectrum

Say Yes to the Stretch? Unlock CPG growth potential through category expansion

BASES Breakthrough Innovations Get the Job Done

Webinars:

The Innovator’s Guide to Vitality

The Innovator’s Guide to Brand Extendability

Price-Pack Architecture: The Art and Science of Portfolio Optimization