NielsenIQ Content Strategy & Thought Leadership

I supported development and implementation of the enterprise content strategy — including content themes, messaging framework, customer journey maps, and editorial calendar — for the NIQ BASES Global Thought Leadership team. I also crafted high-impact content assets, including articles, long-form reports, webinars, social media content, and podcast scripts. Top-performing campaign results included top-ranked articles (over 4K views), report downloads (191 form fills), and webinar engagement (1,300 registrations).

Sample of Published Articles:

The Innovator’s Guide to Generative AI

Generative AI: The bridge to breakthrough innovations?

The CPG Innovator’s Guide to Vitality

Unpacking Eco Excellence: How sustainable packaging influences consumers

Is the Price (Pack Architecture) Right? The art and science of portfolio optimization

Right Brand, Right Pack, Right Price: Meeting consumer needs along the value spectrum

Say Yes to the Stretch? Unlock CPG growth potential through category expansion

BASES Breakthrough Innovations Get the Job Done

Webinars:

The Innovator’s Guide to Vitality

The Innovator’s Guide to Brand Extendability

Price-Pack Architecture: The Art and Science of Portfolio Optimization