Thought Leadership, Content Strategy & Executive Communications

I help thought leaders showcase their expertise, elevate their brand and translate complex subjects and technical research into inspiring stories and actionable insights. I work directly with executives and subject matter experts to craft their bylines, op-eds, presentations, speeches and talking points. I also write long-form reports, white papers, articles, blog posts, webinars, podcasts, video scripts, case studies, social media content and website copy.

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Place Branding, Narratives & Marketing Strategy

I help communities tell their unique story, uncovering what makes them different from every other place in the world. Using in-depth quantitative and qualitative research, I translate competitive strengths and differentiators into authentic narratives that resonate with target audiences. I also develop tactical marketing strategies and produce supporting content, including target audience profiles, target market geographies, content and channel plans, media outreach, business development activities, communications calendars and detailed implementation plans, including budget, task assignments and metrics. Whether it’s to educate local stakeholders about economic development initiatives or elevate global brand awareness, I create content that informs and inspires.

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Additional place marketing projects:

  • Bastrop Economic Development Corporation (Bastrop, Texas)

  • Baytown-West Chambers County Economic Development Foundation (Baytown, Texas)

  • Brownwood Economic Development Corporation (Brownwood, Texas)

  • Central SC Alliance (8-county Columbia, South Carolina region)

  • Charleston Regional Development Alliance (3-county Charleston, South Carolina region)

  • Charlotte Regional Partnership (14-county Charlotte, North Carolina region)

  • Decatur Economic Development Corporation (Decatur, Texas)

  • Douglas County Economic Development Authority (Douglas County, Georgia)

  • Hobby Area District (Houston, Texas)

  • Hot Springs Metro Partnership (Hot Springs, Arkansas)

  • Jonesboro Economic Development Corporation (Jonesboro, Arkansas)

  • Moosehead Lake Region Economic Development Corporation (Greenville, Maine)

  • REDI Cincinnati (15-county, tri-state Cincinnati, Ohio region)

  • Roanoke Regional Partnership (4-county Roanoke, Virginia region)

Community Foundation & Advocacy Communications

I work with community foundations to identify strategic investments for high-impact causes that catalyze positive change. I also develop communications strategies and advocacy campaigns to help community leaders gain buy-in for strategy implementation. I craft audience- and industry-specific messaging and write supporting content to help communities champion important issues, including narratives, talking points, press releases, statements, presentation decks, webpage copy, social media content, newsletters, blogs, case studies, infographics, fact sheets and video scripts.

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Economic Development Strategy

As a Senior Consultant at Avalanche Consulting (now part of EY), I wrote actionable, data-driven strategic plans that helped communities become more vibrant, sustainable, equitable and prosperous. Our strategies were living, breathing playbooks tailored to each client based on in-depth economic analysis, stakeholder input and industry best practices. We took a holistic approach to economic development, going beyond traditional economic indicators to evaluate topics like education, workforce, innovation and entrepreneurship, transportation, housing, healthcare, social equity, livability and brand image. Our process was inclusive, collaborative and transparent. By engaging a broad diversity of perspectives and working closely with community members throughout the planning process, we built consensus around a unified vision and action plan, gained trust and buy-in for implementation and positioned client communities for long-term success.

Notable economic development clients:

  • Bastrop Economic Development Corporation (Bastrop, Texas)

  • Baytown-West Chambers County Economic Development Foundation (Baytown, Texas)

  • Brownwood Economic Development Corporation (Brownwood, Texas)

  • Central SC Alliance (8-county Columbia, South Carolina region) 

  • Charleston Regional Development Alliance (3-county Charleston, South Carolina region)

  • Decatur Economic Development Corporation (Decatur, Texas) 

  • Douglas County Economic Development Authority (Douglas County, Georgia)  

  • Greater Columbus Georgia Chamber of Commerce (Columbus, Georgia) 

  • Hobby Area District (Houston, Texas) 

  • Jonesboro Economic Development Corporation (Jonesboro, Arkansas) 

  • New River Valley Economic Development Alliance (4-county Blacksburg, Virginia region)

  • Piedmont Triad Regional Council (12-county Greensboro, North Carolina region) 

  • Putnam County Economic Development Corporation (Putnam County, Florida) 

  • REDI Cincinnati (15-county, tri-state Cincinnati, Ohio region) 

  • Roanoke Regional Partnership (4-county Roanoke, Virginia region) 

  • Tupelo Community Development Foundation (Tupelo, Mississippi)  

  • City of West Palm Beach (West Palm Beach, Florida)